How to Create Personalized Content for Your Online Customers
The key to any successful online business is creating content that is personalized for the target audience. That’s why online marketing agencies such as iCrossing focus on creating personalized user experiences to drive your business. Unfortunately, it can be difficult to know where to start when it comes to content personalizations since it all comes down to audience segmentation. Below are a few categories that agencies use to create personalized content for your website.
The first and one of the most important segmentation categories is location. Personalizing content for your users differs depending on where your they’re located. For example, you wouldn’t use the same marketing strategy for a customer in Alaska as you would for a customer in Florida. They have different lifestyles, needs and interests. Thankfully, collecting location data on the people who visit your website has gotten much easier over the years.
However, sometimes you still need more information on their location, which marketing agencies refer to as a long-term commitment location. If you’ve ever visited a website that asks you to confirm your location by putting in your zip code, then you have already experienced this. The company can use that geo tag to accurately deliver a personalized experience.
Personalized content starts with with offering information that peaks a person’s interest. To customize your content around consumer interests, you have to know the industry or niche that your company targets. In some cases, you can collect information about your customers’ interests by asking for the information on your landing page. Another way to gather this information is to use social media sites to do it for you. Get your customers to sign into your site using their social media profiles. This gives you access to valuable information regarding the interests of your user base.
Knowing your customers’ behaviors also helps you develop content that is personalized for them. You want to know how your visitors interact with websites and which websites they have visited in the past. Remember that behavioral data chances over time, so you need to be actively gathering this kind of information. Then, you can use that data to create content that steers your visitors to certain areas of your website. This content needs to peak their interests as well.
Lastly, you need to know from where your website traffic is coming. Thankfully, most website hosting providers give you access to this kind of information on your dashboard. By using this information, you can find out not only where your customers are coming from but also which ads they’re more likely to click on or which products they’re more likely to buy. Use this information to further customize your personalized content.
Using the categories above, you can come up with a personalized content plan for your customers. No single plan will fit your entire customer base, so you want to pick one that targets your main demographic. If you’re having trouble coming up with your own plan, turn to a professional marketing agency such as iCrossing to help you out. This gives you more time to focus on your business and reduces the amount of time that you spend on trying to come up with a personalized marketing scheme.